Thursday, February 5, 2015

Cozify and the IoT Hotpot

The Internet of Things (IoT) is like a huge kettle with a big fire underneath and too little soup in it. It bubbles like crazy and droplets fly across to other kettles nearby.

In this metaphor, the fire is being fed by venture capitalists and corporate acquisitions that want to get a piece of the soup. Nearby kettles are industry verticals that are effected by the phenomenon: either by threat of new entrants with new value propositions or by the desires of the incumbents to reinvent their business models. The effects range from simplest consumer products like coffee machines to giant industrial equipment like locomotives.

Some experiments will certainly fail as standalone connected products if the value proposition to the Average Joe is not appealing enough. Some smart devices will only prevail if their standalone functionality can be enriched by intelligently linking it with other smart devices, and thus automating their actions.

Even in the area of home automation there are now several waves of companies. Some have taken the physical hub approach – like Cozify, and others rely on the intelligence residing in the cloud or in the handset. All of the approaches have benefits and drawbacks. However, we believe that the most important factor for widespread acceptance is the customer journey from interest to education and from purchasing to set-up, not to mention the daily use.

Our aim is to exceed expectations in all those phases. This means making sure the sales channel knows how to best sell our product. It means that they are fairly compensated for their efforts. It means that our logistics process takes into account the information we have received from the customer in order to personalize the hub before it reaches the customer. It means that consumer is not confused by a complicated set-up process which would result in a distressed call to the support line of the channel partner. Furthermore, it means that the user is not left alone when starting to use the system but first themes and rules have been thought out according to usual daily habits of people.

The user journey has become the focus of the development recently at Cozify and we are so proud of the result that we will be showcasing it at the giant CeBit exhibition in March. Oh, did we forget to mention it? We were awarded a booth at the Internet of Things –hall by Code_n organization.

If you would like to become our reseller, please let us know by sending an email to partners@cozify.fi. We’ll even give you an entrance ticket to CeBit.

See you there!

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This is Cozify’s blog, where we ruminate on home automation technologies and practices and share company news. Articles come from our own team as well as other experts in the field.

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