Thursday, May 22, 2014

Are we crazy enough to change the world?

We are implementing a new, revolutionary home automation service. Our product will wirelessly connect and control the technology and devices in your home.

To create it requires design, software, hardware, communication, customer support, and logistics.  This all inspires us but on the other hand, requires a tremendous amount of work. How is a new product or service born and how does it develop further? How do we build our product?

The people who are crazy enough to think they can change the world, are the ones who do.  Steve Jobs

Many practices and methodologies have been proposed especially for start-up companies: Agile methods, Lean Startup, etc. These trendy approaches have a couple of common factors that, together with our own experience, form the basis of our philosophy at Cozify

 Do, learn, and re-do

The worst pitfalls can be avoided through the application of professional skills and reliance on experience. Even so, mistakes happen and we should not be afraid of them. The most important part is to learn and do things better the next time. For example, the first printed 3D model of our hubs plastic case couldnt be considered as a sales version. But we improved the process and the next versions came out much better.

The only thing that persists is change

So we dont get too attached to the things weve made. Instead, our tools and practices have been selected to allow for change. For example, our hub that will sit in users home will be able to automatically download the latest features and bug fixes over the network, so that functioning can be improved as rapidly as possible.

Get your hands dirty

We dont have managers. We are all experts in our own areas, and we do a lot together as well. The CEO works on the technical design, developers participate in discussions about the business model, and everyone takes part in analyzing marketing statistics. Close co-operation requires some effort to mesh different personalities and professional viewpoints. But at its best, successful work done in such a team provides well-balanced results and satisfaction for all participants.

Cozify home automation team


We are not building this product for ourselves. We are building the best possible home automation service for our customers. So we need to know what they want. During the earliest planning days, we collected feedback by showing our user interface sketches to total strangers in downtown Helsinki. As might be expected, it took some effort to capture the interest of busy passers-by, but we eventually received valuable and encouraging comments and feedback.

More recently we have begun collecting feedback through our discussion forum.  This is a new channel to publish topics and information about home automation and our services. We invite you to contribute and make an impact. Share your thoughts, let us know how youd like home automation to work. Pilot users will have their own section as well.

And of course, please dont hesitate to contact us directly if you happen to be interested in commercial co-operation, working for us, or becoming a pilot customer.

Kimmo Ruotoistenmäki is the CEO and one the founders of Cozify Oy

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